Small on purpose.

Can & String started in 2018 as an independent media company. The idea was to find people doing good work and tell their stories well, without a client or a brief. In 2021 I started a brand consultancy called Tailored Creative, doing strategy and creative work for businesses. For a while I treated them as two separate things. Eventually it was clear they were the same work approached from two directions, so I merged them and kept the name I cared about more.

What carried over from both is a stubborn belief in craft. I've been making films for twenty years and I still want to get better at it, because that's the only way I know to stay any good. I don't make hype. In my experience it leaves more people disappointed than it ever lives up to, and I'd rather build something that's still doing its job years from now than something that peaks in a week. I'll pick up any new tool that helps us get there, including the ones that make people nervous. What I won't hand over is the listening, the judgment, and the time it takes to find what's true about an organization before a camera points anywhere. That part has to be done by people, and everything else depends on it.